Week-by-week marketing schedule for the development team. Plan builds, features, and assets around upcoming campaigns.
Weekly breakdown of marketing activities and dev requirements
Prioritized features and integrations the development team needs to build to support the marketing calendar
Enable ad-to-app routing so users land on specific screens (slot machines, events, bonus pages) instead of the generic home screen after clicking an ad.
Track key in-app events (first spin, first purchase, tutorial completion, level reached) and send them back to ad platforms for campaign optimization.
Build pipeline for monthly themed slot machines (Halloween, Thanksgiving, Holiday, etc.) with themed visuals, sounds, and bonus mechanics. Each machine should be deployable as a feature flag.
Set up Firebase segments for targeted notifications: inactive users (7+ days), new users (first 48 hrs), high-value users (frequent purchasers), event participants.
Invite code generation, reward tracking (both referrer and referee get bonus coins), shareable links with attribution tracking for marketing measurement.
25-day calendar UI with daily unlockable rewards (Dec 1-25). Each door reveals a different prize (coins, free spins, multipliers). Needs countdown timer and daily reset logic.
Monthly app store screenshot and description refreshes aligned with campaign themes. Coordinate with marketing for keyword optimization in descriptions.
4-tier loyalty system (Bronze, Silver, Gold, Platinum) with escalating rewards, exclusive machines, priority support, and retention incentives for long-term players.
Key dates the development team must hit to keep marketing campaigns on schedule